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Resource Overview

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this product development and management framework include:

  1. Research
  2. Plan
  3. Approve
  4. Develop
  5. Prepare
  6. Launch

Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.

Resource Overview

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

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