Go-To-Market Framework

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this product development and management framework include:

1. Research
2. Plan
3. Approve
4. Develop
5. Prepare
6. Launch

Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.