Public Relations Crisis Playbook

Our Public Relations Crisis Playbook is a planning methodology that highlights our premium tool-kit of 23 tools & templates to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Stages of the playbook include:

1. Learn
2. Assess
3. Notify
4. Manage
5. Communicate
6. Monitor

There are 23 premium tools & templates linked inside of this playbook to facilitate the process:

1. Crisis Communications Plan Template
2. Crisis FAQ Template
3. Media Response Policy Template
4. Holding Statement for Media Template
5. Press Release Template
6. Crisis Level Chart
7. Crisis Communications Team Organizational Chart
8. Crisis Communications Team Roles Matrix
9. Crisis Communications Schedule
10. Crisis Inquiry Journal Template
11. Crisis Procedure for the Media Template
12. Spokesperson Designation Template
13. Spokesperson Procedures Guide Template
14. Topic Matter Expert Contact List
15. Crisis Messaging External Notifications List
16. Crisis Messaging Internal Notifications List
17. Crisis Messaging Map Tool
18. Messaging Approval Form
19. Key Audience and Groups Crisis Template
20. Key Audiences and Groups Questions Template
21. Crisis Coverage Checklist
22. Story Trends and Stakeholder Issues Checklist
23. Crisis Procedure for Family Members Template