Social Media Marketing Plan Playbook

Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of 51 premium tools & templates. Use this playbook to develop a comprehensive social media marketing plan.  

Demand Metric's Social Media Marketing Plan Playbook is a step-by-step methodology that helps you build a strategic process using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Identify Objectives
2. Establish Governance
3. Analyze Stakeholders
4. Select Technology
5. Complete Your Plan
6. Launch Your Program

There are 51 premium tools & templates linked inside of this playbook to facilitate the process:

1. Social Media Training Course
2. Using Google+ for Business Guide
3. Using Instagram for Business Guide
4. Understanding Twitter for Business Guide
5. Word of Mouth Marketing Guide
6. Successful Newsjacking Guide
7. The Importance of Social CRM Guide
8. Social CRM Best Practices Guide
9. Leveraging Pinterest for Business Workshop
10. Building a Social Enterprise Workshop
11. Social Business Maturity Mode
12. Top Social Media Websites Database
13. Social Media Marketing Maturity Assessment
14. Social Media Opportunity Assessment
15. Social Media Marketing Solution Study
16. Social Media Monitoring Guide
17. Social Media Usage Survey
18. Social Media Vendors Matrix
19. Social Engagement System RFP Template
20. Social Listening System RFP Template
21. Social Experience System RFP Template
22. Social Analytics System RFP Template
23. Social Media Consulting Services RFP
24. Social Listening Vendor Evaluation
25. Social Engagement Vendor Evaluation
26. Social Experience Vendor Evaluation
27. Social Analytics Vendor Evaluation
28. Social Media Consulting Services RFP
29. Social Media Strategy Workbook
30. Social Media Project Charter
31. Social Media Business Case
32. Social Media Marketing Budget
33. Social Media Governance Document
34. Social Media Marketing Calendar
35. Social Media Channel Map
36. Social Media Channel Selection Tool
37. Social Media Risk Assessment
38. Creating A Social Media Policy Guide
39. Social Media Policy & Guidelines
40. Twitter for Business Checklist 
41. Linkedin Group Checklist
42. Facebook Page Checklist
43. Instagram Checklist
44. Linkedin Company Page Checklist
45. Google+ Implementation Checklist
46. Pinterest Checklist
47. Social Media Analytics Benchmark Report
48. Social Media Metrics Workshop
49. How to Use Social Analytics Workshop
50. Social Media Competitor Tracking
51. Social Media Metrics Dashboard
52. Post Project Evaluation