Personalization has quickly become a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts? Demand Metric, and Evergage studied personalization best practices with the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

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This video infographic provides statistics, trends and best practices for content personalization.

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