State of Sales Enablement Video Infographic

Executive Summary

Our Sales Enablement video infographic provides statistics and best practices for sales enablement. Sales Enablement is a cross-functional discipline that links corporate business goals with tactical execution on the sales and marketing front. Many organizations are placing a heavy emphasis on sales and marketing alignment, and Sales Enablement has proven an effective strategy for achieving better alignment and facilitating better performance, which generates measurable results.

Skura and Demand Metric collaborated to field a study that examined the extent to which organizations are using Sales Enablement, what best practices are in use and what benefits the strategy is delivering. The results of that study are contained in this video.