Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
By Jerry Rackley
Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark!
This may sound like we're bragging. To be honest, we're feeling pretty good about this, because our membership has doubled in just a year. But what we're really trying to express is appreciation, because what's a membership organization without members? We have you, the Demand Metric community, to thank for our rapid growth over the past year.
By Jerry Rackley
Demand Metric recently completed a benchmarking study on Sales Enablement, which yielded some insights and best practices for Sales Enablement. In this post, I want to share what the study revealed about what this function does.
“Though this be madness, yet there is method in 't.” Polonius, from Shakespeare’s Hamlet, Act 2, Scene 2
Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-touch, multi-channel environment. This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from marketing's demand generation campaigns to sales' closing the business.
