Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.
The key to success in marketing — or any other aspect of your business — is setting SMART goals:
Every small business hopes to grow up and become a big one, right? If that’s true in your case, take a moment to learn about some big-business growth strategies might make your dream a reality. According to the Bureau of Labor Statistics, 49 percent of small businesses survive for five years of more – and you want to make sure your business is one of those!
Business Objectives Matrix – This tool provides sample business objectives that can be inserted into a Balanced Scorecard Strategy Map. Ensure that each objective contains a description, value created, deliverables, deadlines, and measures for success.
Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.
Case Study Template – The purpose of this tool is to assist you with the creation of an effective Case Study. Focus on what is critical for your business, and modify this template as necessary.
You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.
Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.
Risk Assessment Tool – Use this tool to document risks, assess their impact and probability, and develop risk mitigation plans.
Risk Mitigation Checklist – Use this checklist to learn best practices for mitigating risks facing your project or program.
