Case Study Template – The purpose of this tool is to assist you with the creation of an effective Case Study. Focus on what is critical for your business, and modify this template as necessary.
By Jerry Rackley
Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm” helped us understand the challenges new products have in going mainstream. Early adopters are often the difference between a product having the momentum to succeed or falling into the chasm. This wonderful scene from the movie “The Hudsucker Proxy” illustrates the value of an early adopter when it comes to new product marketing:
