Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
The longevity of a business is influenced by several factors. Its management, the impact of its services and products, its approach to the market, marketing efforts and of course, its customers all combine to the success of a business. If customers love your business and you know how to keep customers loyal through good service, you are headed in the right direction.
Successful branding in the 21st century is about developing consistency in how your customers interact with your company.
If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
