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Sales Enablement Perspectives: A conversation with Blair Symes, Demand Generation Manager at Ifbyphone

By Jerry Rackley

Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.

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Salesforce.com vs. Marketing Automation

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does Salesforce.com stand as a marketing automation solution?

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