Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
I have heard a lot of buzz around the term "Inbound Marketing", so figured it would be a good idea to define the concept and share a great PowerPoint presentation from the VP of Marketing, Mike Volpe, over at Hubspot.
While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.
Don't sweat - If you haven't already started to leverage this resource, it's not too late!
Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.
Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:
For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.
HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.
Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
Still confused about the ins-and-outs of marketing through Facebook? Want to discover how you can get substantial traffic on your Facebook Fan Page? Check out HubSpot's Ultimate Facebook Marketing Cheat Sheet! This cheat sheet will help you understand how to master Facebook for business.
By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
