Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
By Jerry Rackley
I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the most practical and relevant marketing lessons learned during my career came from this period. Quite often, these lessons were learned the hard way, from making mistakes. Fortunately, we were quick learners and, and we recovered from our mistakes. Lessons learned the hard way stick with you.
