Jerry Rackley

The Strong Keep Getting Stronger

Best-in-Class Marketers Continue to Improve Their Impact on the Business

by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing

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The Power of Community

By Jerry Rackley

I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.

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Marketo's LaunchPoint

By Jerry Rackley

Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?

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Marketing in 3D

By Jerry Rackley

In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.

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Product Marketing Made Practical

By Jerry Rackley

Here at Demand Metric, we regularly talk to members that come to us with a similar sounding request: help us put together a marketing strategy. This is work we relish; so don’t think for a minute that we’re complaining about these requests. In fact, keep them coming!

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