Lead generation is an important part of every marketing strategy. It is important because you will not be able to generate new sales and revenue unless you have new leads for your products.
Lead generation strategies have been used by marketing professionals for ages. The conventional methods include setting up a booth at a trade show, conducting a seminar or a workshop for prospective clients,display advertising, and practical demonstrations at important locations.
Lead Generation Strategy Scorecard – Use this Lead Generation Scorecard to document your lead generation objectives, initiatives, measures, and targets for the next 12-18 months.
Lead Generation Maturity Assessment - Use this tool to help you measure your organization’s Lead Generation Maturity, and determine areas for improvement.
Lead Generation Prioritization Tool – Use this tool to evaluate your Lead Generation initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Generating inquiries from potential clients or customers is referred to as lead generation. As this is traditionally the first step in the internet marketing sales process, both quality and quantity are very important. Since you will have a certain number of leads that will be non-buyers, it is the leads that you have a higher probability of closing (qualified leads) that should be the focus of lead generation. As a result, being able to evaluate your lead generation initiatives becomes one of the more important steps in the process.
Every marketing and sales department needs some type of lead generation strategy to drive qualified sales leads to their land-based or online business. Qualified sales leads refer to those potential customers who have a greater probably of purchasing the products or services you are offering. Their level of interest is higher than the average person and they have come to your business because of a specific need that they feel you can address.
