Irrespective of the size of your business, it is important to continually look for new clients and customers. The reason is that this is the only way to sustain and grow a company.
Lead Scoring Index Tool – This tool is designed to help you analyze leads and identify strong prospects. Score your leads across 6 different criteria including company, buying cycle, contact, interest, actions, and recent. Evaluate your leads explicit and implicit need for your product or service.
Sales Effectiveness Strategy Scorecard - Use this Sales Effectiveness Scorecard to document sales-based objectives, initiatives, measures, and targets, for the next 12-18 months.
Lead Generation Strategy Scorecard – Use this Lead Generation Scorecard to document your lead generation objectives, initiatives, measures, and targets for the next 12-18 months.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Lead Generation Maturity Assessment - Use this tool to help you measure your organization’s Lead Generation Maturity, and determine areas for improvement.
Tradeshow Lead Capturing Form - The purpose of this tool is to assist you with in documenting interactions that take place during a tradeshow. This tool can be used in conjunction with the Tradeshow ROI Calculator and the Lead Scoring Index Tool.
Lead Generation Prioritization Tool – Use this tool to evaluate your Lead Generation initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Every marketing and sales department needs some type of lead generation strategy to drive qualified sales leads to their land-based or online business. Qualified sales leads refer to those potential customers who have a greater probably of purchasing the products or services you are offering. Their level of interest is higher than the average person and they have come to your business because of a specific need that they feel you can address.
