Lead generation is an important part of every marketing strategy. It is important because you will not be able to generate new sales and revenue unless you have new leads for your products.
Lead generation strategies have been used by marketing professionals for ages. The conventional methods include setting up a booth at a trade show, conducting a seminar or a workshop for prospective clients,display advertising, and practical demonstrations at important locations.
Lead Generation Prioritization Tool – Use this tool to evaluate your Lead Generation initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Every marketing and sales department needs some type of lead generation strategy to drive qualified sales leads to their land-based or online business. Qualified sales leads refer to those potential customers who have a greater probably of purchasing the products or services you are offering. Their level of interest is higher than the average person and they have come to your business because of a specific need that they feel you can address.
