Lead Scoring Index Tool – This tool is designed to help you analyze leads and identify strong prospects. Score your leads across 6 different criteria including company, buying cycle, contact, interest, actions, and recent. Evaluate your leads explicit and implicit need for your product or service.
Sales Opportunity Pipeline – Use this Sales Opportunity Pipeline tool to track opportunities, identify sales cycle stages, and predict future revenues.
Sales Call Reporting Tool - The purpose of this tool is to assist you with reporting on sales call results. This tool can be used in conjunction with Key Account Plans to strategize and report on new business opportunities with senior management.
Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Tradeshow Lead Capturing Form - The purpose of this tool is to assist you with in documenting interactions that take place during a tradeshow. This tool can be used in conjunction with the Tradeshow ROI Calculator and the Lead Scoring Index Tool.
In the second installment of the video series, "How to Prioritize Leads," by Software Advice, partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads. McConnell highlights his top three categories for scoring: demographics, behavior and qualification.
To learn more about McConnell's criteria for scoring leads, watch the short video below:
Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-touch, multi-channel environment. This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from marketing's demand generation campaigns to sales' closing the business.
In the third installment of "How to Prioritize Leads" by Software Advice, Partner and Founder of BlueBird Strategies, Mac McConnell, focuses on how to build a lead scoring model. McConnell also answers important questions in lead generation that could potentially make or break your efforts.
To learn how McConnell builds a lead scoring model, watch the short video below:
