management

The Strong Keep Getting Stronger

Best-in-Class Marketers Continue to Improve Their Impact on the Business

by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing

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Prioritize your Strategic Initiatives

Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a systematic method. Use our downloadable Priority Index Tool to guide you through the prioritization process, and help you drill down on the value added for each proposed initiative.

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Risk Assessment & Analysis Techniques

Risk assessment is an area of concern for all senior executives, but many mid-sized enterprises do not have the skills, processes, or tools to effectively mitigate risks. Instead of reactively 'fire-fighting' and dealing with issues as they arise, consider adding simple risk assessment & analysis exercises to your project planning process.

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Conducting Insightful Interviews

Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don't misread another hire because you didn't take the time to plan for the interview accordingly. Use Demand Metric's Interview Questions Tool to create a list of standardized interview questions from your perspective.

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Responsibility Assignment Matrix

Responsibility Assignment Matrix – Use this template to clarify roles and responsibilities in cross-functional/departmental projects and processes. Customize this matrix so that each piece of the project/process shows who needs to contribute what in order for the project to be completed.

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Writing a Business Case that Will Sell

You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.

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Feedback Performance Review

The only way an employee can successfully contribute to your business is by knowing exactly what is expected of them and by receiving frequent updates from management about how well they are meeting those expectations. To simply set an employee adrift in their position, hoping that they’ll figure out which habits are productive is not only a waste of time but it can also cost you a ton of money. If you want to get the most out of your team, it’s important to have a clear strategy about how to communicate expectations and evaluate employee success.

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Project Tracking System

Project Tracking System – Use this tool to track your projects in terms of Product, Channel, Item, Owner, Due Date, and Status. You can view Completed and On Hold projects and Reports for all items.

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Marketing Dashboard Best Practices

Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable returns, such as sales support and lead generation. In a time of Sarbanes-Oxley compliance, repeatable controls, processes, and policy & procedures, have been implemented to ensure accountability.

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Defining an Organizational Change Management Process

Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with significant financial risk if changes are not planned and managed proactively.

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