Some of the most successful business owners today were fortunate to realize early on the importance of monitoring competition. This is very important if you expect to survive in today’s economy and crowded marketplace.
In today's world, you have to constantly re-invent yourself and your business, while at the same time improve upon your products or services. Declining sales and product stagnation occurs when you continue offering the same items year in and year out. Eventually, your competition is going to leave you in the dust.
Feature Advantage Benefit Tool - Use this tool to create a matrix of product features, advantages, and benefits.
Product Feature Competitive Analysis – Use this tool to analyze product or feature category leaders among your top 5 competitors.
Product Feature Priority Tool - Use this Product Feature List Priority Tool to logically survey the value of each feature from the 3 key user perspectives.
Product Feature Request Form – The purpose of this tool is to standardize all Product Feature Requests so that we can evaluate and prioritize requests appropriately and facilitate delivery.
Product Launch Checklist - The purpose of this tool is to provide a checklist for the product launch process.
Product Feature Release Schedule - Use this tool to schedule delivery dates for product feature releases.
