Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Market Segment Analysis Tool - Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.
Product Development Process Diagram – Use this presentation to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.
Product Requirements Document - The purpose of this tool is to provide the product development team with the business requirements they need to build the right product for the market. This document includes: market requirements document, product development schedule, and product sanity-check (contract).
Product GAP Analysis Tool – Use this tool to strategically plan for improvements to Market Research, Product Strategy, Capabilities, Technology, and Product Marketing.
Product Management Director Job Description – Use this tool to create a job description for your product management leader.
Product Feature Request Form – The purpose of this tool is to standardize all Product Feature Requests so that we can evaluate and prioritize requests appropriately and facilitate delivery.
