Salesforce.com

Sales Operations Metrics Dashboard

Sales Operations Metrics Dashboard - Use this tool to define, track, and report on your key sales operations metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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Lead Scoring Criteria

In the second installment of the video series, "How to Prioritize Leads," by Software Advice,  partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads.  McConnell highlights his top three categories for scoring: demographics, behavior and qualification.

To learn more about McConnell's criteria for scoring leads, watch the short video below:

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Deconstructing Lead Scoring

Using Marketing Automation to Streamline Lead Generation

Software Advice recently documented a video series on "How to Prioritize Leads"  led by partner and founder of BlueBird Strategies, Mac McConnell.  In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.

To view McConnell's insightful segment, watch the short video below:

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Salesforce.com vs. Marketing Automation

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does Salesforce.com stand as a marketing automation solution?

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Customer Loyalty Trends - 2011

The Evolution of the Digital Customer

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