Social Media Program Metrics Dashboard - Use this tool to define, track, and report on your key Social Media program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Social Media Implementation Checklist – The purpose of this tool is to provide a checklist to ensure you have the right people, processes, and technology to build a solid Social Media Program.
Social Media Business Case Template – Use this template to help you build a Business Case for an investment in a Social Media program.
Social Media Usage Survey – The purpose of this brief survey is to help you gain a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of Social Media channels.
If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:
Social Media Competitive Tracking Tool – Use this tool to monitor and to compare the key metrics of your competitors Social Media efforts.
The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.
The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.
BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.
Social Media Channel Map - Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).
Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.
Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.
