social media strategy

Social Marketing Program Metrics Dashboard

Social Media Program Metrics Dashboard - Use this tool to define, track, and report on your key Social Media program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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Social Media Channel Prioritization Tool

Social Media Channel Prioritization Tool - Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

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Social Media Manager Job Description

Social Media Manager Job Description - Use this template to develop a job description for a Social Media Manager.

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Social Marketing Implementation Checklist

Social Media Implementation Checklist – The purpose of this tool is to provide a checklist to ensure you have the right people, processes, and technology to build a solid Social Media Program.

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Social Marketing Business Case Template

Social Media Business Case Template – Use this template to help you build a Business Case for an investment in a Social Media program.

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Social Marketing Channel Map

Social Media Channel Map - Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).

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Social Marketing Posting Schedule 2010

Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.

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Social Marketing Strategy Scorecard

Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.

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