Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.
The key to success in marketing — or any other aspect of your business — is setting SMART goals:
By Clare Price
We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.
Bid or No-Bid Assessment – Use this tool to help you determine if you should submit a bid on a new project or contract.
Blog Policy – The purpose of this policy is to protect your organization from the increasing risk that blogs present. Use this template as a starting point, to absolve your organization from litigation that could result from illegal or inappropriate content.
Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision, positioning statement, elevator pitch, corporate tagline, logo, color schemes, and more.
Business Objectives Matrix – This tool provides sample business objectives that can be inserted into a Balanced Scorecard Strategy Map. Ensure that each objective contains a description, value created, deliverables, deadlines, and measures for success.
Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.
Case Study Template – The purpose of this tool is to assist you with the creation of an effective Case Study. Focus on what is critical for your business, and modify this template as necessary.
Change Management Plan – The purpose of this tool is to facilitate the development of a Change Management Plan. A Change Management Plan is a helpful tool for determining readiness for the proposed changes, and to build a project plan for delivery.
