Website Vendor Selection Tool - Use this Website Vendor Selection Tool to assess, score & compare website vendors during the selection process.
Vendor Consolidation Checklist - The purpose of this tool is to provide a checklist for vendor consolidations. Key areas to consolidate vendor contracts include printing, and software applications.
By Jerry Rackley
As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies are the best at providing it. The channels and technologies involved in this work have changed, but the core strategy of trying to herd as many customers as possible into the corporate corral has not.
