by Phyllis Shabad

Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social media marketing tools has stamped you as a trusted thought leader within and without. To your company, you are the solid partner who builds a culture of marketing execution for all channels, and to your external clients, you’ve earned a reputation as the practical and creative idea generator who always finds the needle in the marketing haystack when no one else can or does.

Even if your business has been around for decades, you should not underestimate the importance of social media. Countless social media strategy examples exist today of how companies have successful utilized these new platforms.

People now understand that social media is here to stay. In fact, we have only begun to see the impact it has had on society.

In project management terms, a resource is something you can utilize to achieve a certain goal. In this article, we are going to refer to this in regards to the completion of a complex project.

eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions.

Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace.

by Phyllis Shabad

Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social media marketing tools has stamped you as a trusted thought leader within and without. To your company, you are the solid partner who builds a culture of marketing execution for all channels, and to your external clients, you’ve earned a reputation as the practical and creative idea generator who always finds the needle in the marketing haystack when no one else can or does.

Even if your business has been around for decades, you should not underestimate the importance of social media. Countless social media strategy examples exist today of how companies have successful utilized these new platforms.

People now understand that social media is here to stay. In fact, we have only begun to see the impact it has had on society.

In project management terms, a resource is something you can utilize to achieve a certain goal. In this article, we are going to refer to this in regards to the completion of a complex project.

eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions.

Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace.

by Phyllis Shabad

Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social media marketing tools has stamped you as a trusted thought leader within and without. To your company, you are the solid partner who builds a culture of marketing execution for all channels, and to your external clients, you’ve earned a reputation as the practical and creative idea generator who always finds the needle in the marketing haystack when no one else can or does.

Even if your business has been around for decades, you should not underestimate the importance of social media. Countless social media strategy examples exist today of how companies have successful utilized these new platforms.

People now understand that social media is here to stay. In fact, we have only begun to see the impact it has had on society.

In project management terms, a resource is something you can utilize to achieve a certain goal. In this article, we are going to refer to this in regards to the completion of a complex project.

eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions.

Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace.