Closing the Loop on Trade Promotions

Executive Summary

This How-To Guide has been designed to provide practical advice for executing effective trade promotion campaigns.

Read this brief 7-page guide to learn:

• Definition of Trade Promotion
• Types of Trade Promotion
• Trade Promotion Management Lifecycle
• Benefits of Closing the Loop
• Measuring Trade Promotion Effectiveness

Read this report to learn how to implement effective trade promotion campaigns. Use our tools to evaluate different trade promotion campaigns and to demonstrate a measurable ROI.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.