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Resource Overview

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this demand generation framework include:

  1. Prepare
  2. Define
  3. Strategy
  4. Technology
  5. Programs
  6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure alignment between all of your demand generation programs in order to generate quality leads for the sales team.

Resource Overview

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

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