Revenue Marketing Transformation

Executive Summary

This How-To Guide that illustrates the Revenue Marketing Journey, defines “Revenue Marketing”, explains the The Pedowitz Group’s RM6 Model, and provide an Action Plan for assessing your current state and getting prepared for transitioning your Marketing organization to an accountable, revenue producing asset to the business.

Read this brief 6-page guide to learn about:

• The Revenue Marketing Journey
• The 6 controls of the Pedowitz Group's RM6 Model
• Action Plan for assessing your current state
• Use the Revenue Marketing Transformation Self-Assessment to get started!

Read this report to learn about the Revenue Transformation Journey. Use our Marketing Automation ROI Calculator to measure the overall financial impact that Marketing Automation can have on your business.

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