Selecting Content Types for Video

Executive Summary

While the production elements (ammo) are critical to a video’s success, video content must be engaging and relevant to your viewers in order to make an impact.  For this reason, selecting the proper video content to align with your target viewing audience can be the most powerful ammo for your video.

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

This 5-page guide includes the following sections:

• Understanding Your Audience
• Video Content Types
• An Action Plan for Selecting Content Types for Your Videos

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