Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and measurable inbound marketing strategies have taken center stage in business promotion. Google statistics show that 97 percent of consumers do an online search before deciding where to take their business, including individuals and business entities. As a result, there has never been a more vital time to manage the how and who of your online traffic.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Megan Totka
Does the thought of criticism keep you from jumping on the social media train? Unsure how to respond to negative comments about your business on social media websites?
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
