Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and measurable inbound marketing strategies have taken center stage in business promotion. Google statistics show that 97 percent of consumers do an online search before deciding where to take their business, including individuals and business entities. As a result, there has never been a more vital time to manage the how and who of your online traffic.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
Trends in mobile marketing mean more businesses are working hard to make the necessary changes to their businesses.
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
