Marketing strategy

The Strong Keep Getting Stronger

Best-in-Class Marketers Continue to Improve Their Impact on the Business

by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing

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Your 2015 Marketing Strategy Guide

Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.

Set SMART Goals

The key to success in marketing — or any other aspect of your business — is setting SMART goals:

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4 Ways Online Influencers Can Build Your Business

Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:

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3 Focal Points to Draft a Five-Year Growth Plan for Your Small Business

The U.S. Census Bureau tells us that there are just under 30 million businesses operating in the United States. A frequently cited U.S. Commerce Department survey noted that eight out of ten new businesses close up shop within their first five years. Avoid roadblocks to growing your business and make it a point to put together a solid business plan – it can literally be the difference between success and failure.

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How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage

The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.

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Product Marketing Made Practical

By Jerry Rackley

Here at Demand Metric, we regularly talk to members that come to us with a similar sounding request: help us put together a marketing strategy. This is work we relish; so don’t think for a minute that we’re complaining about these requests. In fact, keep them coming!

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Business Strategy Plan

Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.

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Director of Marketing Job Description

Director of Marketing Job Description – Use this template to create a job description for your Director of Marketing.

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