Market Segment Analysis Tool - Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.
Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
By Jerry Rackley
I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the most practical and relevant marketing lessons learned during my career came from this period. Quite often, these lessons were learned the hard way, from making mistakes. Fortunately, we were quick learners and, and we recovered from our mistakes. Lessons learned the hard way stick with you.
