Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.
The key to success in marketing — or any other aspect of your business — is setting SMART goals:
Every small business hopes to grow up and become a big one, right? If that’s true in your case, take a moment to learn about some big-business growth strategies might make your dream a reality. According to the Bureau of Labor Statistics, 49 percent of small businesses survive for five years of more – and you want to make sure your business is one of those!
The U.S. Census Bureau tells us that there are just under 30 million businesses operating in the United States. A frequently cited U.S. Commerce Department survey noted that eight out of ten new businesses close up shop within their first five years. Avoid roadblocks to growing your business and make it a point to put together a solid business plan – it can literally be the difference between success and failure.
Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.
Email Marketing ROI Calculator – Use this tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types.
Sales complains that the tradeshow, web, or other leads they get are junk. Marketing says that Sales doesn't call the quality leads they produce. Sound familiar? The basis for this common rift is a poor lead generation, qualification, scoring, and nurturing program. Read this Executive Summary to learn how to qualify, score, and nurture leads that aren't quite ready to be handed off to sales for closing.
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Following is real-world method to handle these chores. Use Demand Metric's Competitive Ad vs.
Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great, right? Don't be fooled by the common misperception that these customers are indeed loyal and plan to repurchase products, or endorse them to their peers & colleagues. The answers to these two questions are the real drivers of customer-centricity & loyalty.
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on functional requirements for your organization.
An experienced developer can provide an estimate based on a breakdown of the hours required to meet your functional requirements. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour.
Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program.
