While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
