Training Course: CRM Program

Training Courses

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Resource Overview

This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.

Training Courses

Course Description:

Demand Metric's CRM Program Training Course leads you through the process of developing a CRM program that meets your current and future marketing objectives. This course has 6 video modules that expand on our CRM Program Playbook.

Our CRM Program Training Course includes a 40-page, step-by-step, consulting methodology that highlights our premium tool-kit of 19 premium tools & templates to help you develop and launch a CRM Program that meets your marketing objectives. You will also have access to a Benchmark Report and How-To Guides to faciliate learning and employee development.

The course offering includes video instruction and access to 19 tools and templates to create outputs that are the components of your CRM program, such as:

Prepare
Plan
Select
Implement
Roll-Out
Optimize

What You Get in the Course:

6 Video Training Modules
18 Tools & Templates (MS Office)
2 Methodologies
7 How-To Guides
1 Benchmark Report
Access to our Online Learning Management System
Certificate of Completion
Transcripts

How to Access this Course:

Non-members can purchase course access for $1,997 USD. Click Here to order this course or send us an email and we'll get you set up!

If you are already a member with a log-in to DMU, click HERE to access the course!

Course Documents:

CRM Program Methodology and Course Guide

Sales & Marketing Alignment Benchmark Report

How-To Guide: Are You Customer Centric?

How-To Guide: Are You Prepared for CRM?

How-To Guide: CRM Consulting Partners Revealed

How-To Guide: Develop Customer-Centricity with CRM

How-To Guide: Documenting Sales Call Opportunities

How-To Guide: Evaluating Hosted CRM

How-To Guide: The Importance of Social CRM

CRM Readiness Assessment

Sales & Marketing Alignment Tool

Customer Profile Tool

Customer Satisfaction Survey

CRM Program Strategy Scorecard

CRM Program Prioritization Tool

CRM Requirements Roadmap

CRM Project Charter

CRM Project Schedule

CRM Business Case

CRM System RFP Template

CRM Vendor Evaluation Matrix

CRM Consulting Services RFP Template

Lead Qualification Process Diagram

CRM Administrator Job Description

CRM Program Metrics Dashboard

CRM Maturity Assessment

Project Management Methodology

Resource Overview

This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.

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