Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
Organizations in 2010 remain under economic pressure to accomplish more with less, as companies endeavor to achieve and sustain recessionary profitability through top-line revenue growth. Sales and marketing alignment is critical for this growth as it encompasses the areas of common goal identification, defined responsibilities, and established workflows that are essential in producing optimal results.
While IT organizations have traditionally focused their efforts on monitoring the performance of business-critical enterprise applications, a growing number are measuring the end-user experience -- how real users interact with applications as part of their daily work.
This study of nearly 400 learning, talent management, and line of business professionals conducted between August and October 2010 explores the tools, processes and capabilities that top performing organizations are implementing to achieve their learning and business performance goals.
