It’s really simple for business owners to fall into a routine while completing their everyday business tasks. Between controlling costs and fighting fires, along with managing employees and mastering CRM secrets to give your company the edge, business expansion often gets pushed aside.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.
The key to success in marketing — or any other aspect of your business — is setting SMART goals:
Every small business hopes to grow up and become a big one, right? If that’s true in your case, take a moment to learn about some big-business growth strategies might make your dream a reality. According to the Bureau of Labor Statistics, 49 percent of small businesses survive for five years of more – and you want to make sure your business is one of those!
Bid or No-Bid Assessment – Use this tool to help you determine if you should submit a bid on a new project or contract.
Competitive Ad vs PR Analysis Tool – Use this tool to analyze the Advertisement vs. PR spending/value ratio for the top 5 competitors in your industry.
Competitive Analysis Tool - This tool will help you complete a competitive analysis including: industry overview, direct/indirect competitor evaluations, competitive map, and competition matrix.
Competitive Website Analysis Tool - Use this tool to evaluate the strengths & weaknesses of your website and compare its effectiveness against your top 2 competitors. This tool can be used to build a business case for website development and to demonstrate a measurable improvement to your capabilities.
