Business

The Strong Keep Getting Stronger

Best-in-Class Marketers Continue to Improve Their Impact on the Business

by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing

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5 Big Business Growth Strategies Your Small Business Can Use

Every small business hopes to grow up and become a big one, right? If that’s true in your case, take a moment to learn about some big-business growth strategies might make your dream a reality. According to the Bureau of Labor Statistics, 49 percent of small businesses survive for five years of more – and you want to make sure your business is one of those!

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4 Ways Online Influencers Can Build Your Business

Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:

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How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage

The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.

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Building A Data Driven Website – Taking the Guess Work Out of Your Website

You’ve heard a lot about the need for a data-driven website…but where do you start?

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The Power of Community

By Jerry Rackley

I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.

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